Privacy policy

Summary Privacy Notice & Notice at Collection

This brand is a member of the L'Oréal USA S/D, Inc. family of brands. When we say "Us", "Our", "We", or "L'Oréal", We are referring to L'Oréal USA S/D, Inc. This Summary Privacy Notice supplements Our Privacy Notice by providing key information to You about how We collect and use personal information about You. This Summary Privacy Notice is for consumers in the United States only.

Our detailed Privacy Notice describes the types of personal information We collect from You directly, from Your interactions with Us (on Our websites, mobile apps, and digital tools (collectively, "Sites") and advertising), and from third parties; how We use it; how We protect it; and Your rights as Our consumer. For residents of the State of Washington, our Washington Consumer Health Data Notice applies to personal information defined as 'consumer health data' subject to the Washington State My Health My Data Act.

What Types of Personal Information Do We Collect and for What Purposes?

The personal information that We collect about a specific person will depend on Our relationship or interaction with that person. We collect personal information that You provide to Us, from Your engagement with Our brand Sites and platforms, advertising, and media; from third parties who have Your permission to share it with Us; and automatically (such as through cookies and other similar technologies).

We collect the following categories of personal information:

Identifiers — Name; Postal Address; Telephone number; Mobile number; Online identifiers (e.g., Cookie IDs/MAC address); Internet Protocol address; E-mail address; Account name/username; Social handle; Device identifiers.

Internet or similar network activity — Browsing history; Account login information; Search history; Information on Your interaction with a website, application, or advertisement; Smart device and sensor data.

Payment Information — Credit or debit card information; Information to process payments and prevent fraud.

Legally Protected Characteristics — Characteristics of protected classes or groups under state or federal law, such as age, race, ethnicity, national origin, sex, gender identity, gender expression, and marital status.

Purchasing Information — Products or services purchased, obtained, or considered; other purchasing or consuming histories or tendencies (e.g., beauty routines, beauty concerns); loyalty activity and redemption; account information; customer service records; user-generated content (e.g., product testimonials, ratings and reviews).

Geolocation Data — General location information indicating the general physical location of you or your device (e.g., IP address or zip code); precise location information if you allow us to collect it.

Audio Visual Information — Photographs that you upload or share with us; CCTV video recorded at our facilities; call center recordings; video images.

Inferences — Inferences (including using technology like artificial intelligence) based on personal information to create a summary about, for example, beauty and related preferences, characteristics, behaviors on and off Site, purchase patterns, and demographics.

How We Use This Information

Within the L'Oréal family of brands, We use this information to: fulfil Your requests for products or services, manage Your orders, and process payments; administer and manage Your account or loyalty program membership; send You marketing communications, which may be tailored to Your 'beauty profile'; provide tailored and personalized content, services, advertisements and offers, including product recommendations; post Your content and reviews on the Sites and social media pages; manage competitions, promotions, surveys, sweepstakes, giveaways, or contests You choose to enter; manage, improve, and develop Our business, products, and services; verify Your identity and detect and prevent fraud; communicate with You and answer questions; collect, evaluate, and monitor reports of undesirable events during or after use of Our products; support Our everyday operations and meet risk, legal, and compliance requirements; enforce Our terms and protect Our rights, property, and safety; and for corporate governance.

Use of Automated Technologies and AI

Our Sites and services may, including using artificial intelligence (such as machine learning, deep learning, computer vision, or generative AI), process personal information automatically to generate responses, gain insights, and for other purposes disclosed in this Privacy Notice — for example, as part of a product or service We provide to You (such as Virtual Try On tools), for operational purposes, and for safety and security.

Your Privacy Choices and Rights

Depending on where You live, You may have rights regarding Your personal information, including the right to know or access the personal information We collect about You, the right to request correction or deletion of Your personal information, the right to opt out of the sale or sharing of Your personal information and targeted advertising, and the right not to be discriminated against for exercising Your rights. To exercise these rights, please use the contact details provided on Our Site.

How We Protect Your Information

We maintain administrative, technical, and physical safeguards designed to protect the personal information We collect. However, no method of transmission over the Internet or method of electronic storage is completely secure.

Changes to This Notice

We may update this Notice from time to time. When We make changes, We will post the updated Notice and revise the "Updated" date above.